Involved subtle references to the canine world, resulting in a visual identity that goes beyond conventional typography. The letter "E" incorporates a bone in negative space, making a discreet but impactful allusion to the animal world. The "T" was inspired by the nose of dogs, with its rounded shape and more pronounced upper part. The letter "L" continues to be inspired by the tongue, while the "A" references the tail of dogs, with a curve at the top. The union between chaos and comfort is also visually reflected in the logo. The upper part of the letters has more pointed forms, representing chaos and energy, while the lower part is rounder, conveying comfort and softness.

This contrast between the upper and lower sections reinforces the brand's duality, embracing both chaotic movement and warmth, translating the essence of mixed-breed dogs and the brand in a visually cohesive way. The illustrations that accompany the visual identity were also inspired by the logo and the typical positions that dogs assume. Postures such as relaxation or excitement were translated into shapes and lines that complement the logo, creating a visual continuity between the typography and the illustrative elements. In this way, the illustrations reinforce the idea of chaos and comfort in an organic and playful manner.