Making Logic Lighter
Victor Daudt is a brazilian professor specializing in logical reasoning, with a mission to help individuals excel in selective processes and live with more confidence through a well-trained mind. As a teacher and YouTuber, his work focuses on transforming the way people approach logical reasoning, making it less intimidating and more accessible.
The goal of this visual identity project was to translate the complexity of logical reasoning into something approachable, engaging, and fun. The brand was designed to convey clarity and lightness, aligning with Vitor Daut’s philosophy and teaching methods.
Mission
To be the ideal company in the development of logical reasoning, helping individuals cultivate mental well-being and confidence in life. The brand also serves as a daily dose of inspiration for continued brain development.
Vision
To promote a fresh perspective on logical reasoning, interpreting challenges as opportunities for growth—light and fun experiences that bring only benefits. The brand seeks to motivate people to embrace new ways of solving problems while discussing logical reasoning with less fear and more curiosity.
Values
Integrity, ethics, and lightness.
2023
Project for Victor Daudt
Visual Identity / Branding
